Privacy Policy

Effective date: 14 April 2026
Last updated: 14 April 2026

This Privacy Policy explains how Crimson Line Solving IT (Pty) Ltd (“we”, “us”, “our”) collects, uses, shares, and protects personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

This policy applies to personal information collected through our website www.crimsonline.co.za, our marketing activities (including LinkedIn Lead Gen Forms), email communications, and any other channels where we collect personal information.

1. Who we are (Responsible Party)

Responsible Party: Crimson Line
Registration number: 2023/179522/07
Address: A12 N1 City Mews, Manus Gerber Street, N1 City, Cape Town, South Africa, 7460
Email: info@crimsonline.co.za
Telephone: 0861114496

2. What personal information we collect

Depending on how you interact with us, we may collect:

Identity and contact details: name, surname, email address, phone number
Business details: company name, job title, industry, company size
Enquiry information: messages, requirements, service interests
Technical data: IP address, device type, browser type, pages visited, referral source (via cookies/analytics)
Marketing preferences: whether you opt in/out of marketing communications

If we collect additional information on a form, it will be described at the point of collection.

3. Where we collect personal information from

We collect personal information:

Directly from you when you submit a form, request information, or contact us
From LinkedIn when you submit a LinkedIn Lead Gen Form (LinkedIn may pre-fill details from your profile)
Automatically through website cookies/analytics (where enabled)

4. Why we collect personal information (purposes)

We process personal information for the following purposes:

To respond to enquiries and provide requested information or proposals
To arrange consultations, demos, assessments, or meetings
To provide and improve our services
To manage our relationship with business customers and suppliers
For marketing, where permitted (e.g., newsletters, service updates, event invites)
To comply with legal, regulatory, or contractual obligations
To protect our business and systems (security, fraud prevention, audit logs)

POPIA requires transparency about the purpose of collection and related details when collecting personal information.

5. Lawful basis / justification for processing (POPIA)

We process personal information where:

You have consented (for example, where you opt in to marketing), or
Processing is necessary to take steps related to a contract or to provide a service you requested, or
We have a legitimate interest in conducting and growing our business (balanced with your rights), or
Processing is required to comply with law.

Where consent is used, you may withdraw it at any time (see Section 10).

6. Marketing communications

If you opt in (or where permitted by law), we may send you information about our services, events, or insights relevant to your business.

You can opt out at any time by:

Clicking “unsubscribe” in our emails, or
Emailing us at info@crimsonline.co.za.

7. Sharing your personal information

We may share personal information with:

Service providers (“operators”) who support our business (e.g., hosting providers, CRM systems, email platforms, analytics providers) under appropriate safeguards
Professional advisors (legal, accounting, auditors) where necessary
Authorities where required by law

We do not sell personal information.

8. Cross-border transfers

Some of our service providers may store or process information outside South Africa (for example, cloud services). Where this happens, we take reasonable steps to ensure appropriate protection and safeguards consistent with POPIA’s requirements. POPIA specifically requires you to be informed where cross-border transfer is intended (where applicable).

9. Security safeguards

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. No system is 100% secure, but we continuously improve our safeguards.

10. Your rights

Subject to applicable law, you may request to:

Access the personal information we hold about you
Correct or update your personal information
Object to certain processing (including direct marketing)
Withdraw consent where processing is based on consent

To exercise these rights, contact info@crimsonline.co.za.

POPIA recognises rights such as access, correction/rectification, and objection, and requires that data subjects be informed of these rights when information is collected.

11. Retention of personal information

We keep personal information only for as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law, or needed for legitimate business purposes (e.g., audit, dispute resolution).

12. Cookies and analytics

Our website may use cookies and similar technologies to improve functionality, measure performance, and understand how visitors use our site. You can control cookies through your browser settings. Where applicable, we will display a cookie notice/banner.

13. Complaints

If you believe we have processed your personal information unlawfully, please contact us first so we can try to resolve the matter.

You also have the right to lodge a complaint with the Information Regulator (South Africa). POPIA requires that data subjects be informed of the right to lodge a complaint and the Regulator’s contact details.

Information Regulator contact details (publicly available):
Website: https://inforegulator.org.za/

14. Changes to this Privacy Policy

We may update this policy from time to time. The latest version will always be published on our website at www.crimsonline.co.za/privacy-policy/ with the updated “Last updated” date.